Collective Voices - Latest Comments

Re: Nine Key Features of the New Timeline for Pages

Bill — Thu, 29 Mar 2012 13:35:27 -0000

Pretty exciting stuff. Thanks for making what's going on with the new Facebook Timeline layout clearer.

Re: Banks are Sitting on More than One Trillion Dollars… So, Where’s Your Piece of the Pie?

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Re: Need a Business Loan? Start Writing…

payday loan payday loan — Mon, 23 May 2011 09:16:26 -0000

Why Businesses Need To Consider Outsourcing Tender Writing. An area which many companies find difficult is that of tender writing since it is a really different kind of writing. The essence of writing a successful bid proposal is to understand ... The first part of the tendering process usually starts
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Re: Efficiency of social media platforms and networks compared to television and newspaper

scott — Fri, 13 Aug 2010 14:46:54 -0000

Jeff, thanks for calling me on my math, and perhaps my targeted optimism. First, my assumption was three posts daily for 7 days. (We post daily for clients) That aside, my three posts daily assumed different products but from the same company. I didn't make that very clear. Although, I believe there are circumstances where the nature of the product (or schedule, or urgency) might permit heavier usage. In any event I'm going to rewrite the section and make my thoughts clearer. BTW, what are your thoughts on the broken agency model? (Last Post).

Re: Why Brands Must Have a 360-degree Mobile Web Strategy

Scott Burkhead — Tue, 27 Jul 2010 21:02:19 -0000

Thanks for your comment, Keira. We'll soon have more thoughts on mobile using actual client examples.

Re: Why Brands Must Have a 360-degree Mobile Web Strategy

Reece Khan — Mon, 26 Jul 2010 11:19:45 -0000

mobile advertising would be the trend in the next few years because of the growth of mobile users..;;

Re: Why Brands Must Have a 360-degree Mobile Web Strategy

Keira James — Fri, 09 Jul 2010 11:30:26 -0000

Mobile advertising would continue to grow as more and more mobile phone users get hooked on texting and mobile browsing..:-

Re: How to grow your Twitter followers and NOT get banned

Rodger Vanderlee — Sat, 13 Mar 2010 13:57:05 -0000

You would be crazy to not use more Twitter marketing

Re: To Engage or Disengage – Why Does It Matter to Your Business?

Susan Josephson — Sat, 06 Mar 2010 12:30:44 -0000

MrBarns - keep checking with us, more to come.

Re: To Engage or Disengage – Why Does It Matter to Your Business?

Susan Josephson — Sat, 06 Mar 2010 12:27:13 -0000

Thanks Arthur, glad you like the articles. they are all written by agency folks.
Scott

Re: To Engage or Disengage – Why Does It Matter to Your Business?

Cartchoro — Thu, 04 Mar 2010 23:52:27 -0000

Hi guys,

I know this might be a bit off topic but seeing that a bunch of you own websites, where would the best place be to host. Someone recommended I use Blue Host for $6.95 a month which seems like a great deal. Anyone here on www.bbcintegrated.com using them?

Re: To Engage or Disengage – Why Does It Matter to Your Business?

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Re: To Engage or Disengage – Why Does It Matter to Your Business?

Arthur Cox — Fri, 19 Feb 2010 14:53:02 -0000

Do you have copy writer for so good articles? If so please give me contacts, because this really rocks! :)

Re: To Engage or Disengage – Why Does It Matter to Your Business?

MrBarns — Tue, 02 Feb 2010 02:21:54 -0000

There's good info here. I did a search on the topic and found most people will agree with your blog. Keep up the good work mate!

Re: How to grow your Twitter followers and NOT get banned

Myrl Haghighi — Tue, 02 Feb 2010 00:32:17 -0000

Hi how are you i really liked this.

Re: How to grow your Twitter followers and NOT get banned

Lorrine Ciejka — Sun, 31 Jan 2010 22:01:08 -0000

Twitter drives MOST traffic to my sites

Re: More Thoughts on Agency Focus and Efficiency

Scott Burkhead — Thu, 28 Jan 2010 11:25:57 -0000

Always good to hear from you, Steve. How about a 4th revenue stream - pants pressed while you wait.

Hope all is well.

Re: More Thoughts on Agency Focus and Efficiency

steve ulin — Thu, 28 Jan 2010 10:51:56 -0000

Hello mate, hope you're well.

Nice little blog, that.

Here's a story on how to get paid twice. Who doesn't relish that thought?

PR companies in London are stealing the business of traditional agencies.

With PR briefings they get to know a client and gain an idea of what's required in terms of corporate or product messaging.

Brilliant opportunists that they are, freelance planners and creatives are hired to fulfill client needs.

So many of those lucky PR beggars now have two revenue streams from a client. PR and advertising.

If I were in PR over there I'd add a third revenue stream. With a shoe shine concession.

All the best,
Steve

Re: To Engage or Disengage – Why Does It Matter to Your Business?

payday loans — Sun, 24 Jan 2010 23:50:20 -0000

The author of www.bbcintegrated.com has written an excellent article. You have made your point and there is not much to argue about. It is like the following universal truth that you can not argue with: Things are always on the last place you look for them. Thanks for the info.

Re: Efficiency of social media platforms and networks compared to television and newspaper

Twitter News — Mon, 11 Jan 2010 19:11:03 -0000

I'm not sure if I agree with everything written but this was definitely informative and written nicely.

Re: To Engage or Disengage – Why Does It Matter to Your Business?

Scott Burkhead — Tue, 05 Jan 2010 12:15:42 -0000

Hi Royarkalmonna. We're just using the WordPress default theme (I think it's called Kubrik) with some basic design modifications. Glad you like it. Thanks.

Re: To Engage or Disengage – Why Does It Matter to Your Business?

Royarkalmonna — Mon, 04 Jan 2010 19:20:16 -0000

Sorry for being Off-Topic ... which Word Press theme do you use? It's looking great.

Re: Efficiency of social media platforms and networks compared to television and newspaper

scott — Tue, 22 Dec 2009 15:29:17 -0000

Re: Efficiency of social media platforms and networks compared to television and newspaper

Jeff Reckseidler — Mon, 21 Dec 2009 19:41:06 -0000

4-5 times a day? Wow. You write that this is the optimum amount to achieve a balance of frequency before achieving a spam level.

Honestly, if you are using social media and repeating a message 4-5 times a day to reach a user through their feed, you will be dropped faster than a bad habit.

Scott, your reach potential is through the notion of Transistive Trust. Meaning utlizing the right content strategy that resonates with your membership, that will incent them to pass it along to their friends. They will interact with the brand the way they want to and yes they are interested in you. They just don't want you to take over their lives. They have their TV's to do that.

Building a large following and then hitting that fan base with repeated messaging just won't work.

Especially inside Facebook. Where the algorithm is pushing well-recieved and relevant updates into a News Feed and keeping a Live feed as the secondary. The goal of every Facebook marketer should be to understand how their content will get into the Newsfeed where it has some staying power and can be viewed by those when they log-in

Re: Efficiency of social media platforms and networks compared to television and newspaper

Chuck Hester — Thu, 05 Nov 2009 15:07:43 -0000

Excellent points, Scott. I believe one of the key differences is engagement. Social media isn't just about impressions, but it's about engaging the community and actively participating. Once a brand has established itself as a PART of the community, not a broadcaster into it, then it has a better chance for success.

Plus, it is always important to remember that social media is just another channel in the marketing tool kit. It's important to integrate social media marketing into the overall mix. We now have the opportunity to reach more people than ever before on behalf of our brands, and this is thanks to social media.

Great analysis!